Rolex Datejust
THE CLASSIC WATCH OF REFERENCE
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REFERENCEM278274-0018
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MODEL CASEOyster, 31 mm, Oystersteel and white gold
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BEZELFluted
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WATER-RESISTANCEWaterproof to 100 metres / 330 feet
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MOVEMENTPerpetual, mechanical, self-winding
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CALIBRE2236, Manufacture Rolex
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POWER RESERVEApproximately 55 hours
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BRACELETJubilee, five-piece links
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DIALHighly legible Chromalight display with long-lasting blue luminescence
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CERTIFICATIONSuperlative Chronometer (COSC + Rolex certification after casing)
MINT GREEN DIAL
The dial is the distinctive face of a Rolex watch, the feature most responsible for its identity and readability. Characterised by hour markers fashioned from gold to prevent tarnishing, every Rolex dial is designed and manufactured in-house, largely by hand to ensure perfection.
THE FLUTED BEZEL
The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.
WHITE ROLESOR
Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.