Rolex Datejust 31

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39989.00
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          Description
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          REFERENCE
          M278274-0035
          MODEL CASE
          Oyster, 31 mm, Oystersteel and white gold
          BEZEL
          Fluted
          WATER-RESISTANCE
          Waterproof to 100 metres / 330 feet
          MOVEMENT
          Perpetual, mechanical, self-winding
          CALIBRE
          2236, Manufacture Rolex
          POWER RESERVE
          Approximately 55 hours
          BRACELET
          Oyster, flat three-piece links
          DIAL
          CERTIFICATION
          Superlative Chronometer (COSC + Rolex certification after casing)

          AZZURRO-BLUE DIAL

          The dial is the distinctive face of a Rolex watch, the feature most responsible for its identity and readability. Characterised by hour markers fashioned from gold to prevent tarnishing, every Rolex dial is designed and manufactured in-house, largely by hand to ensure perfection.

          THE FLUTED BEZEL

          The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.

          WHITE ROLESOR

          Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.

          MODEL AVAILABILITY

          All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

          Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

          Watch Palace is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.